What is Digital Marketing and Advertising?
What is Digital Marketing and Advertising? To answer this question thoroughly its best to separate out the three main topics and then put it all back together.
Digital refers to logic 1 or 0 or binary where all numbers can be represented by a binary set. For example the numbers 1, 2, 3, 4 have the binary representation 001, 010, 011, 100. Binary is also used to map characters where the basic ASCII set uses 7 bits for each character providing a total of 128 unique character symbols. Armed with these fundamentals digital machines i.e. computers are able to store, read, and apply algorithms and protocols digitally. The protocols TCP/IP, Telnet, FTP, HTTP digitally provide computer to computer or network communications, network connection and controls, network file transfers, and the all important digital network human interface achieved through HTTP and HTML. These protocols provide the foundation for today's browsers, websites, and other internet applications like Search Engines, all tracing their routes back to the digital 1 and 0!
Digital Advertising leverages the internet and its applications to build company's brand, growth, and revenues. The same rules apply from Traditional Advertising like print, radio, and TV where the emphasis is to get your company's message in front of the right people at the right time. Digital Advertising has advantages over traditional advertising with its interactive nature i.e. one click call to actions and additional incites to better determine the "right time". One example of narrowing in on the right time to present your business message at the individual level is through retargeting. Retargeting is accomplished through digital foot prints; the where, when, why, and how of the digital traveler.
Digital Marketing takes business messaging to the next level where the individual is looking for your message instead of you looking for them. Search marketing places your message/ad in front of a person when they a searching for your product or service. Email Marketing works under the impression that the sender has permission to its emails to people who are interested and want to receive the. Social Media has both marketing and advertising opportunities where advertising incites are determined by relationships and marketing incites can be earned.